Since its founding in 2014, DuckDuckGo has been a profitable company. On Twitter, Facebook, Google News, and Instagram.DuckDuckGo (also abbreviated as DDG) is an internet search engine that emphasizes protecting searchers' privacy and avoiding the filter bubble of personalized search results. DuckDuckGo offers one page search result with infinite scroll that implies till the time a user scrolls down more search results will keep on appearing while in Google the user has to switch to the next page after the result on a page ends.įollow HT Tech for the latest tech news and reviews, also keep up with us There is a feature in DuckDuckGo called the Smarter Encryption, which basically means that more of user's browsing will use encrypted connections (HTTPS), shielding it from any potential hacker or data breacher.ĥ. Google on the other hand by default saves a user's search history.Ĥ. DuckDuckGo search is anonymous, as a result each time the one uses it the search history is clear, leaving no trace of information. Unlike Google, DuckDuckGo forces sites use an encrypted connection wherever available, which again protects the user from data breach.ģ. In DuckDuckGo, the user is not tracked nor is the IP address tracked, as a result nobody can take advantage of the search history.Ģ. Google uses information shared by websites and apps in order to deliver personalised content and ads for users, so when a user goes to a website that uses Google's advertising service AdSense, analytics tools automatically send information such as URL, user's IP address to Google. Here's a look at the five privacy features that DuckDuckGo has and Google does not:ġ. Recently, Twitter CEO Jack Dorsey had said he has switched to DuckDuckGo, even though the brand has a mere 0.28% market share in the search engine market, while Google has a massive 81.5% share, stated the Newsmarket report as of September 2019.

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